This post was published 4 years, 10 months ago. Due to the rapidly evolving world of technology, some material it contains may no longer be applicable.
The latest to take the Ice Bucket challenge are Google co-founders Larry Page and Sergey Brin. The Ice Bucket Challenge, as you can probably infer from its name if you haven’t seen it already, involves filling a bucket full of ice and water and chucking the lot over your head. You then nominate three others to do the same.
The idea behind the challenge is to raise awareness for Amyotrophic Lateral Sclerosis (ALS). ALS (also known as motor neurone disease) is a neurodegenerative disease that affects nerve cells in the brain and the spinal cord. This causes muscle spasticity, muscle atrophy (loss of muscle mass), and difficulty with speaking, swallowing and breathing.
Larry and Sergey are not the first big names in the technology industry to get behind this with others including Amazon’s Jeff Bezos; Apple SVP Phil Schiller, Apple CEO Tim Cook, Facebook CEO Mark Zuckerberg, Twitter CEO Dick Costolo, Netflix CEO Reed Hastings and Microsoft CEO Satya Nadella, who was the actually one who nominated Google’s Larry Page. Perhaps team LGD should follow suit!
Unlike most though these two have done it properly and actually used ice whereas it would seem many others have chickened out and just used cold water. You can watch them get iced below:
Who would you like to see take the Ice Bucket Challenge? They can be in the technology industry too or anyone else you’d like. Let us know in the comments below.